Cascais is a Coastal city of more than 200.000 inhabitants in the outskirts of the Lisbon Metropolitan Region. It also has a striving tourist industry which leads to the valorisation of the unique landscape and cultural heritage. EMAC – Cascais Ambiente is the municipal company responsible for environmental management on behalf of the Municipality of Cascais. Its mission is to contribute to the sustainable development of the Cascais municipality and improve the quality of life of its residents and visitors, assuming itself as a reference in the community. Cascais has officially approved its Carbon Neutrality Roadmap 2050, following Portugal’s signature of the Paris Agreement and its national roadmap presented in 2019. To promote our carbon neutrality goals and to reach European recycling goals, Cascais must improve the recycling rate of households by promoting sustainable consumption to favour a circular economy as well as the reduction of waste in landfill. We aim to increase waste streams for recycling purposes including biowaste, textile and others with recycling potential. This is particularly useful in door-to-door collection services or waste tracking to ensure the collected waste is properly channelled to build new products. This is also complementary to the support we can give services (such as restaurants or the tourism sector) to transform their management procedures to reduce waste production and to engage their clients in the process.